Payzy by COSMOTE is the ultimate digital wallet, revolutionizing the way people manage their money. Upon its launch, Payzy sought a unique visual identity—spanning typography to imagery—that would highlight its innovative features.

Since 2022, I’ve been leading the design and direction of all creative assets for Payzy, including motion graphics and digital campaigns, ensuring a cohesive and impactful brand presence.

ART DIRECTION DESIGN LEAD

Payzy is a product related to the FinTech segment, yet it adopts a friendly vocabulary and a vibrant tone to engage a younger audience. Every asset for Payzy should be designed in a colorful, vibrant, and playful manner.

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Brand manual

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OTE Group