When Cosmote entered the automobile and home insurance market, the initial brief focused on achieving a fast and impactful social media launch with a unique position against competitors. Over several months, I led the design of Cosmote Insurance's initial digital campaigns, ensuring a bold and dynamic market introduction that set the brand apart.
MOTION ART DIRECTION CONCEPT
Sometimes, by using grids and patterns—or blending illustrations with images—we establish two distinct approaches to address different brand pillars: one focused on maintaining brand tonality and the other on introducing new features.
